It’s been another proud year for The IIE’s Vega, as the school,
its Navigators, and students from various fields of study
were recognised and awarded at the Loeries, Pendoring,
Goldpack, PG Bison 1.618, #YouthTube2018 and PromaxBDA
Future Awards.
Vega took home an impressive eight Loeries and the
Instagram Instahack Award at the 40th annual Loerie Awards,
which took place from 17 - 19 August 2018 at the Durban ICC.
The student awards were established to develop creativity,
quality and excellence among young creatives, encouraging
entrepreneurial drive and nurturing new talent in the industry.
“The Loerie submissions provide our students with a platform
to showcase their creative concepts and campaigns that
strive to develop meaningful solutions to brand challenges.
Working freely on reputable brands like Scarfini and
Operation Smile is testament to the positive impact we, as
advertisers, have on the world we live in,” says Lurie.
IIE-Vega students once again exceeded expectations with a
total of 17 students making it to the finals – 13 of them were
announced as Loerie winners and received four silver and
four bronze Birds.
In addition, Alecea Basson (Vega CT), Chanre Bosch and
Bernedene Clausing (both Vega Pretoria) were named this
year’s winners of the coveted Instahack Award, making
this the third consecutive year that Vega students have
been recognised in this category. This year, the students
were required to create a short film using Instagram Stories
to entice attendees to visit the Loeries before the awards
ceremony to get the most out of creative week.
The project submissions that won silver at the
Loeries were:
Helpin’ Hands, by Kabelo Mabaso and Mafedi Lenake
– a clever initiative to help prevent the spread of
cholera in developing countries.
Montagu, by students Eduan Viljoen and Aime Rose
Feinberg – a quirky, colourful direct mailer designed
for South African fruit and nut brand, Montagu.
Hire Us, by students Andre De Jager and Ayesha
Kaprey – a logo and identity programme of the
two students’ innovative personal branding for an
internship application to KesselKramer in Amsterdam.
A campaign for Kellogg’s Froot Loops, entitled
Toucan Sam, by Kelsey Neethling – a new take on
packaging design for one of South Africa’s most
loved breakfast cereals.
Bronze birds were also awarded to
the following students:
Smile by Michaela Chante
Get More Dog by Megan Naidoo
Zed.En Fin by Michael Kostakis and Jordan Davidson
Hire Us by Andre De Jager and Ayesha Kaprey