PREPARING STUDENTS FOR THE
CO M P L E X W O R L D O F ‘ A D U LT I N G ’
Ask almost any young graduate about the experience to take a hands-on approach to their careers by taking part
of taking their first big steps into the real world after in projects like the annual Vega Brand Challenge.
completing their studies, and they will probably tell you
that they were “never ready”. Along with paying rent and Students from the Bachelor of Arts creative disciplines of
learning how to do a tax return, starting a new career can Copywriting, Multimedia Design and Visual Communications,
be challenging, and entering the job market with no idea as well as Bachelor of Arts Strategic Brand Communication,
of what to expect makes the ‘adulting’ process a lot more together with the students from Bachelor of Commerce,
difficult. Bachelor of Business Administration and Honours at Vega,
form their own advertising ‘agencies’ to tackle real-world
With 31.2% of South African youth currently unemployed – briefs from real-life, paying clients. These paying clients
7.3% of which accounts for graduates – it’s vital that schools form part of the contributors who raise funds for the
and tertiary institutions do more to ensure that students School’s Grant Programme.
are better prepared to enter the working world and build
sustainable, successful careers. Vega, encourages students
The students work closely with clients over a gruelling five-
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