T HE MA RKETI NG
AS S OC I AT I ON O F
S OU T H A FRI CA
( MA( SA ))
The association provides a representation voice for
organisations and individuals within the South African
marketing industry. It seeks to provide leadership,
mentorship, support and guidance to the industry and
promote the concept of self-regulation, independent and
credible research and professional and ethical marketing
practices, encapsulated through the chartered marketer
and marketing practitioner designations.
It is actively involved in influencing national policy,
legislation and strategy on marketing and related business
issues and has a fully inclusive board, which represents all
the major South African industries.
MA(SA) is dedicated to the pursuit of excellence in the
provision of education and training, related to marketing
in South Africa. MA(SA) endorses The IIE’s BCom degree
in Marketing Management and the Diploma in Commerce
and Marketing Management.