SYNNEX UPDATE
MICHAEL URBAN ON THE
CHANNEL’S BIGGEST TRENDS
BY CHRISTY GORDON, EDITOR
Michael Urban, SYNNEX’ new President of
Worldwide Technology Solutions, took to the stage
at the Varnex Spring Conference to introduce
himself to members and share his vision for the
future. Here’s what Michael had to say about
trends in the channel and how SYNNEX can help
you evolve. IoT
Digital transformation Collaboration
Digital transformation is changing the market
in a big way. Customer requirements are evolving,
complexities are going up, and new vendors are
emerging all the time. End-users are looking for
complete solutions, and as-a-service bundles
help meet this need. Selling complex bundles as
a service is not an easy play, but SYNNEX is well
positioned to help.
Cloud
Cloud is a mega trend, and it continues to
grow nicely with nearly everyone reporting two- to
three-digit growth. Hybrid cloud in particular will
be big, and Michael predicts it will make up 50%
of market on the data center side. He believes
the other 50% will remain on premise. SYNNEX
can help support resellers as they attempt the
complex task of merging the two together.
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IoT is growing and is a massive opportunity
for the channel. However, it’s very complex, so
you should carefully choose industries and
verticals to focus on. Don’t try to be everything for
everyone, Michael says. Instead, focus on what
you can do best.
Approximately 45 million meeting rooms across
the world have the potential for collaboration
work. Collaboration technology can include
screens, video conference systems, microphones,
and much more. It’s quite a big play, but the
margin is high. SYNNEX VISUALSolv can help you
get in on the action.
Security
Security is more important than ever. Endpoint
security. Data center security. It’s big, it’s coming,
and it’s needed. If there’s a security issue, it’s going
to be a huge one, and it will be quite expensive
to fix. Our reseller partners can help prevent this
hassle by selling comprehensive security solutions.
SYNNEX and Westcon-Americas can help.
For more information about Michael Urban’s
experience and background, click here.