Celebrated advocate Michael Landl has already used an electric pink bus , cardboard cut outs and flavourless ice-cream to defend vaping … … but he also uses a growing library of memes to help push his message on a global scale . Armed with his keyboard , a smorgasbord of iconic templates and a wicked sense of humour , the World Vapers ’ Alliance director has taken the harm reduction fight online . His social media channels have quickly become a hot spot for entertaining – and in some cases , gut-wrenchingly funny – pro-vaping memes .
Here we highlight just a few of our favourites :
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