Vapouround USA-Issue 1 | Page 63

An international grassroots advocacy group has joined the growing NFT craze with the release of its ‘ Consumer Choice Supervillains ’ collection .
Inspired by iconic retro Pokémon trading cards , these one-of-a-kind digital collectables feature some of the most notorious names in public policy .
Including well-known characters from healthcare , politics , philanthropy and the silver screen , the Consumer Choice Center hopes its new line of non-fungible tokens will help fund the ‘ fight for more freedom ’.
Yaël Ossowski , deputy director of the CCC said : “ When it comes to discussions about policies , especially those around vaping , we all know there are supervillains out there .
“ We thought it important to highlight why these public figures ’ statements and actions on harm reduction have run contrary to the broader goals of public health .”
Amongst the CCC ’ s league of ‘ villains ’ are the infamously anti-vaping billionaire Michael Bloomberg and World Health Organization director-general Dr . Tedros Adhanom .
The one-off tokens also featured Campaign for Tobacco-Free Kids president Matt Myers and acting FDA commissioner Janet Woodcock , who are both criticised around the globe for their actions against the lifesaving alternative .
However , it wasn ’ t just anti-vape crusaders who made the cut , with the virtual cards also including Brazilian President Jair Bolsonaro , US President ‘ Sleepy ’ Joe Biden and award-winning Hollywood actor Mark Ruffalo .
Michael Landl of the World Vapers ’ Alliance praised the ‘ hilarious ’ NFTs as a new and innovative way to support consumer choice and defend reduced risk products .
The WVA director said : “ Innovation is the main driver to make our world better and vaping is arguably the greatest innovation in the public health area over the past few decades .
“ In the same way blockchain is changing the way we do business ; both these technologies should be embraced instead of feared .”
The ‘ Consumer Choice Supervillains ’ tokens are currently available to buy from leading NFT marketplace OpenSea , currently priced at around $ 200 each .
When it comes to discussions about policies , especially those around vaping , we all know there are supervillains out there .
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