Vapouround magazine VM16 | Page 94

FEATURE INNOVATE TO THRIVE The chances are if you’re a juice manufacturer of any size, you’ve already put blood, sweat, tears and countless hours into the development of your juice. With endless flavours of juice available to the consumer, it’s obviously important that you get the flavour just right. THEN WHAT? You’ve got your worthy juice flavours, now the real battle begins – introducing them to a crowded and competitive market. HOW ARE YOU GOING TO MAKE SURE YOUR BRAND STANDS OUT FROM THE REST? WHAT ARE YOU GOING TO DO TO MAKE SURE YOU’RE NOT LOST IN THE MIX? The answer is simple. INNOVATE. Last year, there were only 100,000 new vapers in the UK compared to 800,000 in 2014 (Action on Smoking and Health). You and your competitors are fighting over the same consumer pool, which has currently plateaued. As a brand you need a solution that enables you to stand out, to attract not just current vapers but smokers looking for an alternative to cigarettes, something that enables you to target your brand to the independent retail sector – a brand that is cost-effective, ergonomic and innovative. EASYSNAP IS THAT BRAND. Easysnap is a revolutionary packaging and sampling solution for the vape industry, offering you a world of new possibilities. 94 | VM16