Vapouround magazine VM16 | Page 73

“All commissioned services allow for the provision of a structured evidence based four week quit attempt as part of the 12-week treatment programme that includes setting a quit date and support for behavioural change in conjunction with an electronic cigarette. E-cigarettes are not currently available on prescription but can be purchased by the client to support their quit attempt.” Two years ago, British American Tobacco’s e-Voke device received approval to be prescribed on the NHS. Unfortunately, production costs and a shift in the market led BAT to scrap the product. David O’Reilly, group scientific director at BAT, said: “We were never really interested in prescription products. At that time, the medicinal route was the only route to market, but smokers do not see themselves as patients.” Being able to offer free or low-cost e-cigarettes to the homeless community does pose a significant opportunity for public health. Linda Bauld, a professor of health policy at Stirling University, said: “I am disappointed not to see at least one type of electronic cigarette available on the NHS to help people quit smoking and which is significantly safer than cigarettes, available for a small prescription charge.” Until then, the UK’s growing homeless population will have to rely on traditional NRT if they have any chance of quitting cigarettes for good. But maybe if Canada’s study proves that e-cigarettes are an effective tool in helping homeless people quit, our government will see that investment in the short-term can improve lives and reduce the burden on the NHS in years to come. VM16 | 73