Vapouround magazine VM16 | Page 26

NEWS CHANGE IS IN THE AYR THE STARTUP BEHIND A REVOLUTIONARY NEW VAPE DEVICE IS LOOKING FOR PASSIONATE AND SKILLED PEOPLE IN THE VAPING INDUSTRY TO HELP BRING THE PRODUCT TO MARKET BY GORDON STRIBLING Essentially the cigalike reimagined with some clever design innovations, AYR is a gateway vape device for smokers wanting a safer alternative to cigarettes that does more than just deliver nicotine. A YR simulates the ritualistic smoking experience that many smokers are unwilling or unable to sacrifice. Users can choose whether to utilise the app or use AYR as a standalone device. The app tracks usage and liquid level and activates a discreet mode to enable stealth vaping. With the product set to launch very soon, AYR Sales Director Martin Miller is eager to hear from talented people with industry experience and a passion for vaping. “The vape channel plays a pivotal part in our channel strategy and I am hoping to find some exceptional talent who want to join me and the rest of the team in laying the foundations for this exciting business.” Martin is currently on the lookout for sales and business development professionals to assist in the launch as well as an individual with a trade marketing background. There are also plenty of opportunities for recruitment elsewhere in the company. He added, “There are quite a few hires going on in the other functional areas of the business, so I invite anyone to get in touch if they think they can add value. I am looking to attract the best and this will be reflected in the packages we offer. “There’s a great buzz about the place, which you only really get when you’ve got a lot of ambitious people working on something they care about. There is definitely a culture of innovation and a total mixed-bag of skills and personalities.” 26 | VM16