Vapouround magazine VM16 | Page 42

FEATURE UPDATING THE EVIDENC E Public Health England release an update to their landmark 2015 study BY LEO FORFAR T hree years ago, Public Health England released a study that birthed one of the most oft-repeated statistics in vaping and vape-friendly circles: that when comparing effect on the body, e-cigarettes are at least 95% safer than combustibles. It’s a powerful number, and one that deserves its reverence and repetition, considering the obvious potential it presents for e-cigarettes as a harm reduction and smoking cessation tool, and how disconnected both public perception and policy are from the reality of vaping’s relative safety. The paper was authored by several scholars who have since become prominent figures in the pro-vaping sphere, among them were Professor Ann McNeill of King’s College London and professor Peter Hajek from the London School of Medicine. But scientific inquiry must never be a settled, static endeavour. We now have an evidence update; a review of the 2015 study, once again led by Ann McNeill, which has vindicated vaping’s undeniable place as the best harm-reduction alternative. Professor John Newton, director for health Improvement at Public Health England, spoke emphatically of their renewed findings. “Our new review reinforces the finding that vaping is a fraction of the risk of smoking, at least 95% less harmful and of negligible risk to bystanders.” Ever mindful of what this means for public health in the UK, Newton also reminded us that “every minute someone is admitted to hospital from smoking, with around 79,000 deaths a year in England alone” and added that it would be, “tragic if thousands of smokers who could quit with the help of an e-cigarette are being put off due to false fears about their safety.” Duncan Selbie, chief executive at PHE wrote the foreword to the updated study, his statements taking on a similar tone, emphasising their usefulness in cessation and pushing for their greater support. 42 | VM16 “In a nutshell, best estimates show e-cigarettes are 95% less harmful to your health than normal cigarettes, and when supported by a smoking cessation service, help most smokers to quit tobacco altogether.” The update has been welcomed across the board as a boon to vaping’ s mainstream clout. In a press release via their website, the IBVTA welcomed the new publication, with cvhairman Fraser Cropper taking aim at persistently inaccurate and negative news stories about vapour products and how they undercut harm reduction potential and squander smoke-free initiatives: “The ability of vaping to transform the public health landscape is routinely undermined by the repetition of irresponsible reporting which ignores the relative risk of vaping and smoking. We welcome this updated evidence review from Public Health England which re-enforces the harm reduction potential and public health gains which can only be realised if smokers are given accurate information about vaping.” True to their name, the IBVTA remain committed to ensuring this results in appropriate legislative reform, especially concerning the still controversial TPD. “We especially welcome the report’s recommendation that further research should specifically assess the impact of the EU Tobacco Products Directive on consumers and the independent vape sector, free from any links to the tobacco industry, who introduced vaping to the UK and who continue to run the overwhelming majority of vape businesses in this country, as well as their customers.’’ Coming in at over 100 pages, the study is a hefty read and a peerless investigation into e-cigarette safety in a variety of situations. It begins with a helpful summation dividing the findings into eight key messages.