Vapouround magazine Vapouround Magazine Issue 26 | Page 157

Wales: high hopes for vaping as a quitting aid E -cigarettes are the most popular tool among Welsh adults to help them quit smoking, according to new official figures. This is one of the key findings of the 2018-19 National Survey for Wales on adult smoking and e- cigarette use, carried out by the UK Office for General Statistics in November and based on 5,900 interviews conducted between April 2018 and March 2019. The survey found that nearly five out of ten smok- ers who tried to quit in the past year had used e-cig- arettes, followed by nicotine patches and inhalers (22%). Smokers accounted for 17% of the adult population surveyed, and of those, almost half (45%) had tried to give up the habit in the past year. In 2018-19, 6% of adults reported currently using e- cigarettes, equating to approximately 150,000 peo- ple. This is a stable trend if compared with 2016-17, when the survey estimated the vaping population at 7%. Of all the vaping users, 50% are smokers and 49% ex-smokers, with only a residual percentage of re- spondents approaching e-cigarettes for the first time having never smoked before. The most common reason for using e-cigarettes among current users was to help stop smoking to- bacco (76%); other common reasons were because they were perceived to be less harmful than tobacco (36%) or cheaper than tobacco (34%), and to reduce tobacco used (31%). Only 1% of people surveyed said they had taken up e-cigarettes because they’d been attracted by advertising. Among the adults surveyed, the percentage of com- bined smokers and ex-smokers was higher among 65-74-year-olds, followed by the 35-44 age group. The Tobacco Control Action Plan for Wales set out a vision of a smoke-free society for Wales, with an aim of reducing adult smoking prevalence levels in Wales to 16% by 2020. Action on Smoking and Health (ASH) Wales CEO Suzanne Cass welcomed the figures and said that e- cigarettes are proving to be “a vital weapon” against traditional tobacco. In the past year, nearly half of attempts at quitting had involved e-cigarettes “The fact that so many Welsh smokers are switch- ing from tobacco to vaping proves just how popular this quit-smoking tool is and what an opportunity there is to reach the remaining 30% of smokers that have yet to give it a try,” she said. The bottom line is that although e-cigarette consumption in Wales seems to be stable in com- parison with the last survey, e-cigarettes are one of the country’s favourite smoking cessation tools. Of course, it is yet to be seen if Wales will achieve the target of 16% smoking prevalence by next year. But with 17% of Welsh adults currently smoking, there is not too far for the principality to go in achieving its goals. About ECigIntelligence ECigIntelligence is the leading provider of detailed global market and regulatory analysis, legal tracking, and quantitative data for the e-cigarette, heated tobacco and combustible- alternatives sector worldwide. Customised research and consultancy are also available. We offer tools to navigate the complex market and regulatory landscape through inde- pendent, analytical and actionable data insights, in-depth country reports, regulatory trackers and legal analysis. We also publish CBD-Intel.com for the European CBD sector. www.ECigIntelligence.com