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EVENTS
H
IECIE SHANGHAI
OCTOBER 30 - NOVEMBER 1. SHANGHAI NEW
INTERNATIONAL EXPO CENTER
Words: Patrick Griffin.
I arrived at IECIE Shanghai to fi nd organiser Carlos Chi
waiting for me at the entrance. He gave me a quick
orientation tour before the doors opened to the public
which was very helpful indeed.
The stands were laid out logically in equal-sized square
sections throughout the two halls, making it one of the
easiest expos I have ever attended to navigate through.
Clear, logical stand numbering and an easy-to-read
floorpan made the layout design virtually flawless.
Other expo organisers should certainly take note.
The fi rst thing which was obvious to me was this
show was nowhere as hectic as the IECIE expos in
Shenzhen but this allowed exhibitors more time to talk
to customers and trade visitors.
Shenzhen is the world centre of vape hardware
manufacture and naturally draws in huge numbers of
visitors from around the world so it would be unrealistic
for Shanghai to attract the same numbers as its bigger
brother.
However some exhibitors expressed disappointment at
the overall attendance numbers which were good for
the fi rst two days but diminished signifi cantly by the
fi nal day.
While IECIE Shenzhen is a big international event, this
show was able to focus a lot more on the Chinese and
Asian market. It was good to see a large number of
new companies at this event which were currently big
enough to be represented at a show like this but not yet
ready to expand further afi eld.
Many people told me that while the prospect of getting
into the European markets greatly appealed to them,
they were some way from achieving that goal yet.
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