Quyen Pham - Head of Marketing and Communications,
Jucce E-Liquids
“The situation in the US is a huge shame as it’s brought a massive grey
cloud over our industry on a global scale. For many in the vape industry,
we now get very defensive about what we do because people who don’t
know about vaping have read things in the press and they believe this.
I think many people are now quite apprehensive and maybe they’ve put
vaping on hold just while they learn a bit more about it, but the harder we
work as an industry I think that stigma will go away.”
Brian Watts - Business Development Manager,
Vape Dinner Lady
“We’ve not seen a massive impact at Dinner Lady as a result of the
trouble in the US. They didn’t put any regulation in place in the US, like
the EU did with the TPD. The US haven’t had any of that consumer
protection or business protection and now they don’t have anything
they can fall back on to help them. The US is a part of our business
but it’s not a part of our business that’s in jeopardy so, for Dinner
Lady, we’ll carry on doing what we’ve been doing.”
James Anderson - Product Director, Red Box
“A lot of the processes that we’ve put in place in response to the
situation in the US are marketing related. We’re putting blogs out
there to talk about how certain media outlets are providing misleading
information and how they’re tying together the black-market THC
vaping with the youth vaping in America and trying to then use those
to justify a vape ban. So, we’re coming from a position of re-education
and trying to help people understand that vaping is still a better option
than cigarettes.”
Matthew Pickering - Retail Manager, Premier E-Cigs
“The customer base is obviously worried and people have been
asking questions about whether vaping is safe. For me, it’s about
educating the consumer about the black-market THC cartridges,
rather than it being targeted as vaping. For Premier E-Cigs, the plan
is to carry on with what we’ve always done and what we do best:
the customer service side, educating our customers, giving them the
information that they need to go on their vaping journey feeling safe
and knowledgeable.”
Rhett Morrissey - Social Media Manager, IVG
“We have a writer that works for us and he’s put out a number
of articles on our social media channels about his knowledge and
what he’s found out about the situation in the US. A lot of people
are getting the idea now that it is more a US-based problem and
not a UK-based problem and I think that the more we keep pushing
that, the better it’s getting. Our plans are to keep adapting, that’s
what we always do.”
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