Vapouround magazine Vapouround Magazine Issue 26 | Page 117

At October’s Vaper Expo, James and the team used every available opportunity to speak to vapers and business owners about forming Together We Are Vape, they were met with a hugely positive response. James said: “We had an exceptional response at the Vaper Expo. From the US to China, we’re one industry. The clear takeaway from talking to people at the Expo was that Together We Are Vape is a much-needed institute that will protect the future of vaping.” It was unity that was being put front and centre at the Expo; anyone visiting the Together We Are Vape stand were asked to provide a donation in support of business owners in the US. “We had an exceptional response at the Vaper Expo, people acknowledged that unity has been the main cog So, what does the industry think of this initiative? “I think that Together We Are Vape can go a long way in educating people, both in and out of the industry, about the benefi ts of vaping – in particular, the deaths caused by smoking versus the deaths caused by black-market ‘vape’ products,” says Quyen Pham of Jucce E-liquids. She adds: “There’s still a massive market of people who are interested in vaping and who want to vape, they may better understand how safe vaping is and we need to spread this message beyond current vapers.” Matthew Pickering, of Premier E-Cigs, says: “I think Together We Are missing from advocacy, so far” Vape is fantastic and it’s good that we can get the industry to band With so many shops being shut down, there are people out there who are now without jobs or money to support their families so all of the money raised is going directly to US advocacy groups, who can use the money raised to further their efforts in fi ghting the situation. “Just because there are people out there who are operating in the together and show people that this is a good industry. black market, we as a genuine industry can fi ght back.” Brian Watts of Vape Dinner Lady, says: “We do need to have a singular voice and we need to be unifi ed in what we’re saying to everybody about this industry, it needs to be one voice.” VM26 111