N
F
E
R
H
unity @
THE EXPO
The minds behind Together We Are Vape
were bringing the people of this industry
together at the Expo, but the work doesn’t
stop there.
Words: Phoebe Fuller
110 VM26
F E AT U R E S
The vaping industry has taken a battering recently,
there is simply no other way of putting it.
We’ve been hit with a mass of negative press and
fake news; culminating in flavour bans and all-out
vaping prohibition in many parts of the US.
For James Parnell, Together We Are Vape’s co-
creator, the time has come to say: enough is enough.
“The aim of Together We Are Vape is, fi rst
and foremost, to have a global online hub of
information; so that individuals and advocacy
groups around the world can arm themselves with
the knowledge that they need to stand up for our
industry,” James says.
Though in its early stages, James hopes that
Together We Are Vape will become something
of a global foundation or a union for the vaping
industry. He says: “People will be able to sign up to
Together We Are Vape and then they’ll have some
industry backing if - and when - they need to lobby
governments or otherwise defend the industry.
“Technically, we’d be a governing body but only
conceptually. Together We Are Vape is going to be
more of an umbrella for existing advocacy groups,
who will then have that added support from us.”