Q&A
with the
editor
He’s not usually one for interviews, but on the third
anniversary of Vapouround, founder Paul Caplin talks
cultivating the most recognised international name in
vape media and where we go to next.
What was the initial goal for Vapouround?
I suppose in the beginning, vaping was relatively
new to consumers, the public and the industry
was starting to show promise here. It was new
to me as well – I was a newbie vaper at the
time but it was something which worked for me
and got me off nicotine in a way no other form
of cessation could.
After attending the first Vaper Expo UK and
seeing the level of interest there, and the
beginnings of what we know is now a colossal
yet tightly-wound community, the possibilities
were endless.
Everything we have since put our name to
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all sort of happened with a lot of hard work and
persistence. When opportunities presented
themselves, we ran with it and amazing things
happened such as the Vapouround Awards, the
bus and the exclusivity to produce showguides.
One of the biggest factors which played an
essential role in Vapouround becoming the
globally recognised brand it is today is the
relationships we have forged with all sorts
of companies. The small, medium, large,
experienced and the innovative… There are
incredible companies close to home but also
further afield. Without those local friendships,
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travel the world in growing the reputation we
now possess and in being advocates for the
industry at the same time.
What stands out most to you from the
early days?
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out was at the very beginning when we had a
really small but ambitious team. We took the
newspaper version to the Vaper Expo UK at
the NEC and that went really well. That has
led us to producing the showguide and being
exclusive media partner to the show every
year since.
Shortly after that we took issue one to the
ECC in California. We were shocked by the
success of that show and on only the second