FEATURE
FEATURE
Once a company has formulated an E-liquid flavor it is particularly difficult to change things without upsetting the apple cart .
Costumers and clients know the difference . One small flavour change and they start a typhoon of complaints . In this industry , a shiny label on the bottle means carved in stone and forever to remain the same . The demand for consistency is absolute and there is zero forgiveness .
With this in mind companies have a difficult time facing the reality of reformulation . Some of these flavours make them millions of dollars . They are invested in the revenue stream . Changing it could create a huge dent in that stream . A monetary affect that can be seen , even anticipated . “ Our consumer base does not like change and can be savage in spreading the word .” A manufacturer told us .
Nobody likes Custard V2 , its not even close to Custard V1 . There are good reasons for that , lots of the CAS ingredient library that contributes to the great TASTE of that flavor in its version one formula has been deemed unsafe for inhalation or is on the direct strike list handed down to us by the Commission .
So how is it still being used in our industry ? Because although flavour houses say “ Oh we don ’ t sell that anymore for that use …” its a bold face lie . They absolutely do .
We put it to the test with three flavour houses during this time . Made open inquires , made sure our company name clearly represented what we were using the flavours for and made multiple forms of contact in regards to the flavours .
It becomes near impossible to make them reformulate flavours that contain ingredients that should n0t be there . Even when flavour houses have figured out that certain flavours are not safe for vaping , they still sell them to companies they know are using them for vaping . Even they know that they are measuring in dollars and cents .
46 VAPOUROUND MAGAZINE USA VAPOUROUND MAGAZINE USA 46