EVENTS
“I would have been delighted with
one award and could not believe
it when I walked away with two.
“We all had such a good time at
Vaper Expo that we are certainly
coming back in May 2017.”
brilliant the Birmingham show was.
He said: “To sell out of our entire line of juices and win two
awards was beyond anything we could have expected.
“Our stand was busy from start to finish on all three days and we
got so much much positive feedback from everyone it
was fantastic.
“I only found out about the awards once we got to the show and
I am so pleased that our juices have been recognised at such a
prestigious event
“I would have been delighted with one award and could not
believe it when I walked away with two.
“We all had such a good time at Vaper Expo that we are
certainly coming back in May 2017.”
Brothers Jack and Jordan Emano, who own ICU - Intensive
Cloud Unit - are also just back from Vaper Expo where they
brought their three flavors Pulse (Granny Smith apple), Red Vein
(ripe strawberries and red liquorice) and Flatline (creamy thin
mint chocolate cookie).
The ICU team spent months just working on the flavor profiles
for this range and rejected so many potential recipes until they
hit on something that they were totally happy with.
Jack said: “We did not want to settle for a good flavor but we
wanted the perfect flavor and nothing less than that would do.
“So we didn’t want Pulse to taste a bit like a Granny Smith apple
because it had to be instantly recognisable as a Granny Smith
apple and that took a lot of hard work.
“It was exactly the same for Red Vein and Flatline and the
feedback we get from the public is that we really nailed it.”
Jordan said Vaper Expo was one of their favorite shows and
they were at both the May show and The Return in October.
Jordan said the overwhelmingly positive feedback from the UK
vaping community was amazing and now ICU will be putting a
lot of time and energy into expanding into the UK and Europe.
They gave away juice, hats and t-shirts from the main stage, did
a huge amount of business and were runner’s up in the menthol
category for their Flatline e-liquid.
Jordan said: “Flatline is a mint rather than a menthol so to win
an award in a menthol category is fantastic.
“We love attending Vaper Expo and want to thank Lee and Jay
for doing everything they did for us and for putting on one of the
best expos ever.
“It was great that so many people recognised us from Vaper
Expo in May and we certainly plan to come back next year.”
VAPOUROUND MAGAZINE USA 113