Vapouround magazine Special Issue 03 | Page 106

EVENTS The Vapouround Bus Takes To The Road After A Successful Vaper Expo Debut in Birmingham Our eye-catching Vapouround double-decker bus made its debut appearance at Vaper Expo - The Return. We parked it close to the main entrance with a patio area in front where where people could relax and pose for pictures. The colourful bus - wrapped in the logos of some of the biggest names in the industry - was a magnet for the selfieloving crowd and was one of the stands that got everyone talking. With a team of 27 people at the show, it also worked well as a meeting point for Vapouround staff as we coordinated the weekend’s activities. Downstairs was a comfortable relaxation zone for clients to meet and chat over a glass of bubbly while upstairs was our vape deck where we had a range of cool e-liquids for people to sample. Disco lights and music added to the atmosphere on board, making this one 106 VAPOUROUND MAGAZINE USA bus that nobody wanted to miss. Now that the show is over, the bus is embarking on a tour of the UK where it will stop at major towns and cities to get the vaping message across to the public. We want to educate smokers that vaping is a much healthier alternative and answer their questions about e-cigarettes, e-liquids and all things vape-related. While we as a company are in favour of regulation in the industry (as long as it is fair and proportionate) we are saddened that the EU-wide Tobacco Products Directive (TPD) virtually bans all advertising for vaping products. The massive downside to this is that it will prevent many smokers from realising that there is an alternative out there which will undoubtedly lead to many people unnecessarily dying from smoking-related diseases. Buses are exempt from the noadvertising rule so we are free to take the bus throughout the UK where we hope to reach as many smokers as we possibly can. While a lot of former smokers have discovered vaping and have experienced the benefits of switching to e-cigarettes, far too many have not. There is still a lot of misinformation about vaping out there which is preventing many smokers from giving e-cigarettes a try and we want to help redress the balance in this area. Every day we hear stories of people who have been able to give up smoking thanks to e-cigarettes and their only regret is that they had not discovered vaping sooner. Check out our website (vapouround.co.uk) and social media channels to find out the current bus tour schedule.