F E AT U R E
hen Vapouround
asked me to write
them a recurring
column I thought…
Well, if nothing else, at least the Vape
Community will see that Vape Models do
in fact have more going on up between
their ear Then they asked me to make
it an Opinion Column and I thought,
well there goes people liking me in this
industry. A Vape Model with an opinion,
here we go guys, hang on tight!
about anything beyond which body part
I should be using to hold my mod you
ask? To clear things up, I do not, nor
have I ever participated in the whole
stereotypical “Vape Model” type of
modeling. I did not begin taking pictures
using Instagram as my agency. I have
been modeling for clothing companies,
the tattoo industry, promotionally, etc
for the last 5 years. Not only that but
I have only ever used modeling as a
direct channel for my actual goals in
Marketing. I am currently the Director
of PR for Buckshot Vapors Inc. and I
handle all angles of Public Relations
and Marketing for the company. I have
worked as a professional Director
level Marketing Manager for different
companies and industries for the past 5
years. That said, keeping up with market
trends is a huge part of whether or not
I am successful in my position.
That however, is not always an easy
job in the “Vape Space.”
The Electronic Cigarette or Vape Industry
changes as fast as you can change your
chonies… maybe faster. For those of you
who have been around for quite some
time, you know trends have ranged and
changed in just about every area of the
constantly evolving market that we call
Vaping. Remember when it was routine
to see High End Mods all over Facebook
with X1 in the comments for miles and
how waiting lists for that product were
actually created like that? Remember
when 26650’s had their brief time in the
spotlight? How about when tube mods
were more popular than box mods?
Or before sub-ohm tanks were in
existence and owning a kay-fun was
a must… building the damn thing is a
whole different right of passage story.
So what’s my point? Well the whole
premise of an opinion column is to share
yours, so without further ado let’s talk
about the way that E-Liquid has changed
in the past few months and dare I say
it… Yep, let’s talk about how regulations
have changed the economics of the
E-Liquid market in that time frame. If
you were expecting a highly feminist
fueled rant about how Models can do
adult things too… this isn’t the article
for you…. I wrote that two issues ago,
keep up. E-Liquid has always had a
range of levels to choose from for each
level of the economy. There was “House
Juice” usually made by your local
Vape Shop eliminating margins from
reselling a product and in most cases
(don’t get your panties in a pinch if your
shop happens to have a magical ISO
made in a less technical environment
and using cheaper materials (again…
just STOP if you happen to be one the
handful of shops using fancy smancy
larger companies which makes the price
more appealing for those on a budget.
Mid-range E-Liquid lines that may have
used larger bottles at a lower price as
their marketing push, the line is not as
well known but still of decent quality
than some of the premium lines. Finally
there were Premium E-Liquid lines…
they came in glass bottles, they have
labs, quality management systems,
VAPOUROUND MAGAZINE USA 39