Vapouround magazine Special Issue 02 | Page 20

NEWS HOW NEW FDA VAPING RULES PREVENT RETAILERS FROM TELLING THE TRUTH TO THEIR CUSTOMERS …and don’t even think of helping a customer fit a battery, fill a tank or replace a coil It has been referred to as the ‘vaping apocalypse’ and it is now well and truly underway throughout the USA. The Food and Drug Administration (FDA) is clamping down on the e-cigarette industry and it is clamping down hard. Under current rules it could hardly look any more bleak and depressing because within two years it is feared that the entire industry could be virtually wiped out. It is as if a huge asteroid is heading towards earth and once the dust settles after it strikes everything will be exactly the same as it was before…except that the vaping industry will have disappeared. August 8 was the day that everything c hanged. From that date all vaping hardware and e-liquids were officially deemed to be tobacco products and a whole new set of rules and regulations came into force with more still to come. For a start there can be no innovation from that date, at least for the time being and certainly not without great expense. Basically manufacturers can (for now) sell what they are already selling but must not change anything at all from their current product line such as varying nicotine levels, altering ingredients, flavor profiles or bottle sizes. 18 VAPOUROUND MAGAZINE USA Gregory Conley, President of the American Vaping Association, said: “In order for a vapor product to be able to be sold after August 8, 2016, it must be commercially marketed as of that date. This means that after August 8, manufacturers are not only prohibited from releasing new flavors, devices, coils, etc., but they also may not make virtually any modifications to existing products. “It is critical that manufacturers (including single shop retailer-manufacturers) understand that any variation of the nicotine level, bottle size, flavor amount, ingredient type, etc. in a current product (i.e., one being marketed on August 8, 2016) will result in a “new” product that will be illegal to sell without pre-approval from the FDA.” One regulatory change that probably everyone agrees about is that no vaping products can be sold to those under 18. Retailers should ask for photo ID from anyone who looks younger than 27 to ensure that minors are not sold vaping products and online sellers will have to use an age-verification system to comply with the FDA age regulations. The law which says there can be no modification of products is far more controversial and is one which many people regard as rather silly and needlessly bureaucratic. It looks like the authorities will interpret the word ‘modification’ very widely indeed so that it could include totally innocuous and helpful things such as a retailer: “These new rules cut us off at the throat. The FDA doesn’t allow us to give any proper advice to customers on how to use vaporisers or how to work them properly.”