F E AT U R E
Q&A WITH PIP FROM
SUICIDE BUNNY
Can you tell us your name and what
you do?
My name is Pip. I am the creator and
owner of Suicide Bunny Premium
E-liquids.
How long have you been in this
business?
My company launched in August of 2013,
so this August will be three years!
We heard Suicide Bunny recently
made a big change, can you tell us
about that?
Certainly. I recently changed distribution
companies. Suicide Bunny is now
distributed by Triton Distribution. I
felt that it was the best move for my
company and my vendors. Triton is great
at what they do, so I am excited for my
vendors to get to experience top notch
service.
You wanted to create something
unique and that you saw a vast gulf
between what was being done
with vape liquids and what could be
done. Can you expand on that more?
Absolutely! As my husband and I got
into vaping, I was having success, but
58 VAPOUROUND MAGAZINE USA
he was not. I knew that vaping could
be effective, but he needed better
quality liquids. I spent a few months
researching, learning all that I could
about the craft of making e-liquid. I knew
I wanted the best ingredients I could get
my hands on. Being a health conscious
individual, it was not about money, it was
about creating liquid that I knew was
safe, and that would help my husband
quit smoking for good. As an artist, I put
my own creative spin on flavor recipes. I
didn’t mix to create a specific flavor,
instead the flavorings were my new
medium in which to create beautiful
pieces of art. So in short, the process
was all about procuring the best
ingredients and taking inspiration from
the world around me to create amazing
flavors.
What steps go into developing your
flavors? How do you decide on the
final flavor for a new liquid?
I create new flavors when I feel inspired.
Perhaps a song, a scent, a memory.
When I am inspired, I will usually lock
myself in my mixing room for hours at a
time. Generally I create 20-30 versions
of the same recipe, and have my team
taste each one. Everyone’s pallet is
different, so I appreciate getting as much
feedback as I can for a new flavor.
You recently changed the artwork
for your line King’s Crown. Why was
this?
I realized that there were many people
who did not know King’s Crown was
made by me. I realized that the line
needed more congruency with my other
lines. I also felt like the new art read
better on labels, and I feel they convey
beautiful emotions.
Was there a defining moment or
reason for your brand’s success?
I don’t know that there was a “defining
moment”; however, I do know why my
brand has been so successful. All great
things are birthe d from necessity.
3 years ago when I started mixing liquid
for my husband and myself, it was not
to make money, but to help my husband
and I lead a healthier life. Nothing has
changed, my company still exists for one
purpose, to help others lead happier,