STANDING OUT
IN THE DENSELY POPULATED WORLD OF E-JUICE SUPPLIERS ISN’T EASY
B
ut Dan Cascino and Jimmy
Raymond, owners of the online
store YOU GOT E-JUICE,
(yougotejuice.com) have
separated themselves from the masses
in a relatively short period.
There’re no magic bullets with these
guys.
Quality in, quality out. Don’t penny pinch
on ingredients if you want to produce
flavor-packed e-juice.
Sell the juice at a price that’s too good to
pass up.
Finally – and this is the element that
suppliers so often neglect – provide
stellar customer service.
However, just because their business
acumen may be a universal one, it
doesn’t mean it’s easy to achieve.
As founders and owners of the online
48 VAPOUROUND MAGAZINE USA
store, Dan and Jimmy know that unless
you are going to any length to please the
customer, the quality and price might not
even matter.
They started small, opening a small
vape shop in San Diego 2013. A year
later they opened a large manufacturing
facility, producing and wholesaling their
own e-juice and bottling juice for other
stores.
They launched an internet store, giving
consumers access to the same quality
juice at near wholesale prices.
The growth has been exponential.
We sat down with Dan and Jimmy, to
talk about their business acumen along
with the industry as a whole and the
challenges it faces.
What interested you about the vape
industry?
Jimmy: I was a two pack a day smoker.
I was getting into vaping and I saw the
potential to have something better to
use. The passion behind it is to help
others.
Why an online store?
Dan: In the beginning, vaping provided
harm reduction with cost savings. It
was a win-win for us smokers. Today,
because of the advancements in
vaping technology, we still get the harm
reduction but at a prohibited cost to the
consumer. Who can afford to spend $20
to $25 a day on 30 milliliters of e-juice?
At the end of the day, if they can’t afford
it they will return to smoking. That is what
we don’t want! We want to make vaping
affordable for everyone, so we decided
to sell our juice directly to the consumer
at near wholesale prices.