F E AT U R E
healthier lives. Necessity, something you
need for survival is why Suicide Bunny
was born, and it has led to the success
of my company.
What is something that you specialize
in compared to other liquid brands?
What are you most proud ofor take
special care to do well?
You mentioned “If it has a Suicide Bunny
label on it, you can rest assured that
it’s been subjected to a quality control
process like none other”
Do you think you can give
us an idea of what exactly that
means?
I have been around the vaping scene
for a while now. I have seen companies
come and go. I have also seen
many companies that are simply in
vaping to make a quick buck. That is not
the goal or purpose of Suicide Bunny.
I think one thing that differentiates SB
from other companies, is that one of
my greatest fears is disappointing a
customer. I know how it feels to purchase
an e-liquid and be gravely disappointed
in it. I never want that for my consumers.
I want them to be successful in vaping,
and I want my products to help them lead
a healthier life. Because of this, I always
use the highest grade ingredients, and
my mixing process ensures consistency
and excellence.
Is there a core audience that you
have? Is there a certain type of user
that particularly enjoys your
products?
I would not say there is a specific
audience for my products. I have people
from the age of 20-80 who enjoy
my liquids. New vapers to people who
have been vaping for years, enjoy
Suicide Bunny, King’s Crown, and The
Cloud Company.
What is your most popular flavor?
Mother’s Milk has been a fan favorite,
and is the e-lquid that revolutionized
vaping.
What is your personal favorite flavor?
My personal favorites are Sucker Punch
from SB, The King from King’s Crown,
and Sky from The Cloud Company.
Can you tell us about any particular
period of time or experience that
made you happy that you’re in this
business?
Every time someone meets me, emails
me, or sends me a message about how
my products helped them quit smoking
and stay of cigarettes. I know that I am
making a huge impact on their life, their
families lives, and the world by helping
60 VAPOUROUND MAGAZINE USA
people lead a healthier life style. This is
what keeps me going!
What are your thoughts on low-cost
liquids?
I believe for people to truly be successful
in vaping it is a mix between the right
device and the right liquid. Not all lowcost liquids are bad, but generally there
are short cuts being taken somewhere.
I know that SB is successful in helping
people quit smoking because there are
no short cuts, and the ingredients used
are the very best. While I can’t speak to
the process in which those liquids are
made, I can speak to the difference in
quality and taste. My product comes at
a little higher price, but there is a reason
for it. From ingredients, to the clean
room in which it is made, to the process
to ensure consistency and quality.
What does the future of your brand
look like?
I am hopeful that SB will continue to help
people all over the world lead healthier,
happier lives. For me the future looks
like the present, just with a lot more lives
saved. ;-)
Anything to say regarding the FDA?
I would advise everyone to stay calm,
educate themselves, and know that we
are fighting to save our industry and
community. The FDA deeming document
has a lot of inconsistencies as it stands,
so there will be items that fall off or get
changed. It is an imperfect document.
Suicide Bunny along with Triton
Distribution, and several of my peers
have hired outside legal help as well as
advisors, and we are working hard to
formulate a plan of action.