REC 8 : Offer vaping as a substitute for smoking , alongside accurate information on the benefits of switching , including to healthcare professionals .
REC 9 : Invest an additional £ 70 million per year into ‘ stop smoking services ’, ringfenced for this purpose .
REC 10 : Invest £ 15 million per year in a welldesigned national mass media campaign , supported by targeted regional media .
PART 4 : SYSTEM CHANGE
REC 11 : The NHS needs to prioritise prevention , with further action to stop people smoking , providing support and treatment across all its services , including primary care .
REC 12 : Invest £ 15m per year to support pregnant women to quit smoking in all parts of the country .
REC 14 : Invest £ 8m to ensure regional and local prioritisation of stop smoking interventions through ICS leadership .
REC 15 : Invest £ 2 million per year in new research and data , including investing £ 2 million in an innovation fund .
REC 13 : Tackle the issue of smoking and mental health .
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