Four critical recommendations are shown in red . These are ‘ must dos ’ for the government to achieve a smokefree England by 2030 and form a nucleus around which all other interventions are based .
PART 1 : INVEST NOW
Preconception
Infancy and early years ( 0 to 5 )
Childhood and adolescence ( 5 to 24 )
Working age and adults ( 16 to 64 )
Older people
REC 1 : Urgently invest £ 125m per year in interventions to reach smokefree 2030 .
Option 1 : Additional funding from within government Option 2 : A ‘ polluter pays ’ industry levy Option 3 : A corporation tax surcharge
The image above shows the lifecycle of a smoker . From smoking in pregnancy and the impact on the unborn baby , to old age , where 2 / 3 lifetime smokers will likely die from smoking . Interventions are needed at all stages of a person ’ s life .
PART 2 : STOP THE START
REC 2 : Raise age of sale of tobacco by one year , every year .
REC 3 : Substantially raise the cost of tobacco duties ( more than 30 percent ) across all tobacco products , immediately . Abolish all duty free entry of tobacco products at our borders .
REC 4 : Introduce a tobacco licence for retailers to limit where tobacco is available .
REC 5 : Enhance local illicit tobacco enforcement by dedicating an additional funding of £ 15 million per year to local trading standards .
REC 6 : Reduce the appeal of smoking by radically rethinking how cigarette sticks and packets look , closing regulatory gaps and tackling portrayals of smoking in the media .
REC 7 : Increase smokefree places to denormalise smoking and protect young people from second-hand smoke .
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