MYLÉ prides itself in setting global standards in providing consumers with a premium alternative to smoking .
What was the inspiration for the start of MYLÉ … where did it all begin ?
Ariel Gorelik , MYLÉ ’ s owner , has always had the urge to help others . Losing his mother Mila in 2016 to cancer was a devastating experience for Ariel - witnessing first hand her lifelong addiction to smoking .
Ariel decided after her death that no child should experience such a preventable loss . Losing his mother at such an early age became his driving force to improve the lives of others by offering alternatives for anyone who was a cigarette smoker .
What service do you provide for consumers ?
MYLÉ provides various options for smokers to transition to a safer device that will allow them to step down their nicotine levels and eliminate the toxic elements found in traditional cigarettes .
Vape devices also provide aesthetic benefits such as eliminating the smoke smell from clothing , fresher breath and oral issues associated with traditional cigarettes are eliminated .
You have various delivery systems under the MYLÉ name , could you give us an insight to what these are ?
We provide disposable devices , starter kits and flavour pods .
Our pod systems are very popular with our customer base due to our unique flavours that are tasty and mouthwatering .
Depending on the market we sell two percent and five percent salt nicotine pods . We also cater to an audience that prefers a zero nicotine product and have devices that are nicotine free - just flavour .
What steps have MYLÉ taken to remain well positioned in the ever-changing global counterfeit market ?
We , like all major global brands , struggle with counterfeit products . Whenever you make a great tasting , easy to use , stylish product at a great price point , someone is going to try to capitalise on your success and copy your product .
Every MYLÉ product has a barcode on the packaging with an identifying number that can be entered into a database online that will validate your product as a true authentic MYLÉ manufactured product .
Counterfeit products are dangerous to customers because counterfeit manufacturers take shortcuts on product testing , premium ingredients and device safety - leading to device batteries malfunctioning , burnt tasting flavours and much more .
We invest a significant amount of time and money into safeguarding and educating our customers against the dangers of counterfeit products .
When you think of vaping devices , a host of companies and brands spring to mind … what sets MYLÉ apart from the competition ?
MYLÉ is a premium global brand because we have a world class R & D team that spends time and resources on
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