New online digital ID and age verification solution promises higher conversions and faster transaction times for vape industry .
Words : Patrick Griffin
Anew hyperfast online age and identity verification system for the vape industry has been launched . The ‘ 1click sign-up ’ solution from 1account , promises faster transaction times and higher customer conversions than ever before . 1account , the UK ’ s leading specialist in digital ID and age verification technology , says its ultimate goal is to make selling age restricted products to minors history . The new system will be able to check the age and ID at the checkout process without any extra input from the consumer . It works where consumers have previously verified their ID and age on any website which uses 1account technology and allows their data to automatically be pulled into a vape retailer ’ s website registration form . 1account ’ s CEO Ben Keirle said : “ There are around three million vapers in the UK , 60 per cent of whom are buying their products online . “ Therefore , hyperfast age and identity verification is not only crucial to the industry ’ s reputation as being a responsible one , but to the online customer experience and the bottom line .” Research by the Baymard Institute estimates that sales conversions can increase by more than 35 percent if a vendor uses the right checkout optimisation strategies . 1account , which aims to have three million verified consumers on its system by the end of the year , has already helped half a million customers prove they ’ re old enough to access vape products , amounting to 3,000 daily transactions . It currently provides age verification services to 40 percent of the top vape retailers in the UK , including E-Cigarette Direct , Royal Flush Vape , Vapourcore , Vape Superstore , VPZ , E-Liquids UK , Not Blowing Smoke , Vape UK and eliquids . com .
“
Hyperfast age and identity verification is crucial to the industry ’ s reputation as being a responsible one .