GOOD ADVICE HELPS SMOKERS QUIT
Specialist vape stores provide the best guidance to help smokers successfully switch … but more needs to be done to improve overall quality levels .
Words : Patrick Griffin
Getting the right guidance about switching to vaping is crucial to help smokers successfully quit , according to new research from the UK Vaping Industry Association .
The study showed that six-out-of-ten ( 57 percent ) former smokers said the guidance they received at specialist vape shops was instrumental in helping them give up .
Doug Mutter , a director at leading vape manufacturer and retailer VPZ , said the research underlined the vital role that dedicated vape stores provided in tobacco harm reduction .
He said : “ There is a saying in the industry ‘ get the right advice and get the right device ’.
“ Everyone is different and there is not a one size fits all solution .
“ Professional support up front is key – it ’ s why we set up Vape Clinics in our stores across the UK to provide such high level advice from those who have been there and done it before .”
The UKVIA survey also showed that while three quarters ( 73 percent ) of respondents were either ‘ very pleased ’ or ‘ to some degree happy ’ with the advice they received , one quarter said they received no help at all .
John Dunne , Director General of the UKVIA , said : “ The research clearly shows the value vapers place on the advice they received at the outset in helping them switch over from conventional cigarettes .
“ It also highlights that the vast majority of established vapers believe that good advice around the transition to vaping will heighten the chances of smokers quitting their habits in the future .
“ Yet despite this evidence , good advice was seen to be sorely lacking in some areas when smokers were looking to make a decision about vaping as their preferred quit method .”
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