VAPOUROUND MAGAZINE - ISSUE 38 | Page 86

FEATURES

WHY FLAVOUR BANS

JUST DON ’ T WORK

When regulators ban flavoured vaping products , they may be well meaning but the reality is that they push up smoking rates . Words : Patrick Griffin
Two things are certain about the importance of e-liquid flavours in e-cigarettes … they help smokers quit and keep them from returning to cigarettes . However , this does not stop an increasing number of countries around the world banning flavours which is putting millions of lives at risk . Now the World Vapers ’ Alliance has highlighted countries where flavour bans are actively being perused and has called for consumers and industry leaders to show their opposition .
It said : “ Several countries around the world are on the verge of making a grave mistake by banning vaping flavours .
“ This puts millions of lives at risk and is nothing more than negligence on the part of legislators who are meant to listen to the people and have their best interests at heart .”
Flavour bans are a clear sign that politicians don ’ t know enough about vaping . This misguided fight against flavours must end
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