FEATURES
COMPANY SPOTLIGHT : Decadent Vapours
In this feature we turn the spotlight on South Wales-based vaping manufacturer Decadent Vapours which prides itself in creating unique and top-quality flavours .
It was established in 2009 and retains the same passion for vaping and customer service as when they first started .
What inspired the start of Decadent Vapours ?
The company was started by founder Peter Cole in his garage in Swansea and has grown from strength to strength since then .
When designing a new e-liquid , what sort of planning goes into the development process ?
We firstly come up with the flavour profile and look at current trends in the food industry as well as the vaping industry to meet everyone ’ s cravings .
We use social media and our extensive database of customers to gain feedback on our proposed flavours .
We will then either use our portfolio of flavours or start from scratch in our lab where we mix , taste and repeat until we perfect the flavour we want . This process can take six months to complete .
We use our team of testers in the factory and also send samples out to our lovely customers to try .
Only once it has passed the many quality tests do we begin designing the labels and promotional material .
Then we send the completed flavours to all our wholesale customers first before we launch on our website .
What does Decadent Vapours do that sets it apart from the competition ?
Our knowledge and attention to detail sets us apart . We don ’ t look for a quick buck and are in it for the long run . Our customers always come first , so only the finest ingredients are used .
We believe in quality over quantity and it shows with our customer base who have stayed with us since the beginning .
In the past year has Decadent Vapours faced any challenges and how did the business adapt to overcome this ?
Our bottle sales dropped over the last year due to the popularity of disposable vapes .
We have thought long and hard about launching our own disposable vape product but there are many questions about sustainability and value for money for the consumer .
We have really worked hard the past year to spread the message of non-disposable vape products and the value for money for the consumer .
We never say never on launching a disposable but it would need to be of the highest quality and best value for money for our customers .
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