A VUSE FIRST TO ‘ FUSION ’ WITH CONVENIENCE STORES
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A convenience store in West London aims to inspire other independent retailers after completing a store makeover to harness the momentum of BAT ’ s leading vape brand , Vuse .
On January 10 , the Chiswick Convenience Store , in West London , became the first ever convenience store to undergo a transformation and become a Convenience Fusion Store .
The exciting Vuse rebrand involved a makeover to promote the presence of the brand – the first time in 20 years that owner , Ali , has altered the store ’ s appearance .
As the nicotine market continues to diversify , it ’ s likely retailers will continue to see fewer adult consumers asking for tobacco and a greater number enquiring about alternative nicotine products – driving further growth in vaping products . Vuse has continued to increase in popularity over the past year as adult consumers seek out alternatives .
BAT has invested significantly to achieve its position with Vuse . The transition from Vype to Vuse was the next stage on its vaping journey , taking the best of both products to build a global brand that vapers can relate to anywhere in the world .
It ’ s all about raising the visibility of Vuse to new heights and supporting stores to cement customer confidence in the brand . Stand-out changes to the store include a brand-new fascia and Vuse-branded signage , canopy and window skin – all designed to put Vuse front and centre for customers .
Becoming a Convenience Fusion Store is a win-win for the owner , who keeps the essence of a local store , while also ramping up sales potential by adding the unmistakable Vuse brand look and feel .
Independent store owners across the country can now follow Ali ’ s lead and look to grow vape sales with the help of BAT and Vuse . Ali ’ s store was selected for the store makeover because of the high availability of Vuse products , its sales volume and the strong ongoing level of product information and robust youth access prevention for customers .
With his significant Vuse customer base , Ali is proof of the importance to customers of an independent retailer that serves their favourite products locally – where loyalty is a powerful commodity .
The Chiswick store makeover has put it firmly in line to benefit from the increased popularity of Vuse with the potential to grow sales . Now it ’ s over to other independent retailers to seize the opportunity to raise awareness of Vuse with a powerful and impactful in-store experience for their consumers .
BAT is proud to have made such a strong statement with Vuse and grateful to Ali , his staff and the wider team effort that has made it possible to introduce the UK ’ s first Convenience Fusion Store .
This is just the beginning . Vuse is continuously adapting and expanding – so look out for more promotional events in the coming weeks and months .
On top of the store initiative , independent retailers can continue to benefit from a range of promotions and discounts . Please contact your BAT sales representative and use BAT ’ s rewards platform , My BAT Rewards , to keep themselves and their teams up to date with the latest offers .
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Ali , Owner of Chiswick Convenience Store
“ My family and I have had the Convenience Store in Chiswick for 18 years . During this time the shop has served the community with a wide range of convenience products . My shop has a rich heritage of convenience that goes back to the 1930 ’ s , I ’ ve been told . During our time here we ’ ve adapted to many changes over the years with consumer demands to remain integrated within the local community and their needs .
Vaping as a category has grown so much and has now become a large part of convenience . I recognise Vuse as a leading brand with vape and I have built a good relationship with my BAT Reps .”
This product contains nicotine and is addictive . For adult nicotine consumers only . For trade use only .