VAPOUROUND MAGAZINE - ISSUE 38 | Page 22

Vape stores across the country are growing their business with IQOS
Advertorial

Vape stores across the country are growing their business with IQOS

IQOS has given us a new revenue stream for the business .

Darren Vayro-Wright The Vape House | Wellingborough
How did you get started with IQOS ? We spoke with the Philip Morris representatives and they told us more about the product and how it works . The sign up process was very straightforward . More recently , we ’ re finding that a lot of our customers have already heard about IQOS , so they ’ re asking us whether we stock it , which has been great . Word of mouth is definitely growing .
How does IQOS work with your existing vape products ? IQOS has given us a new revenue stream for the business . It means we have another product for our dual users to buy so they have the choice to switch from smoking cigarettes and vaping to using IQOS and vaping . It ’ s been a good step for us to take as a business . Our IQOS users are growing steadily and our HEETS sales are also on the up . The 10 HEETS variants give smokers looking to switch a wide range of options .
What would you say to vape shop owners who are unsure on whether to stock IQOS or not ? I ’ d tell them to give it a go . The smoke-free category is growing . We know that vape users who continue to smoke value choice , whether that ’ s a choice of different devices or a choice of flavours of liquid . IQOS gives vape users who still smoke even more choice because it ’ s a smoke-free option that uses real tobacco . It ’ s been good for our business , it ’ s helped us grow with a wider product range and helped our customers who still smoke to switch to a better alternative .
“ Our IQOS users are growing steadily and our HEETS sales are also on the up . The 10 HEETS variants give smokers looking to switch , a wide range of options .”
18