There is little doubt that daily-word game Wordle has taken the world by storm .
It is instantly recognisable by its green , yellow and grey boxes and has exploded in popularity in just a few months .
Players must guess a random five-letter word each day and have six chances to get the right answer .
Its amazing popularity is down to the fact that there is only one puzzle per day and everybody gets the same word to guess .
Social media feeds are full of people posting how they reached the correct answer and there are now scores of websites and blogs posting tips and tricks to help people solve the puzzles .
That ’ s all very well and good , - but what is the relevance of this to a vaping magazine ?
Well , the vaping industry has always been quick to jump on new trends and it seems that the phenomenal popularity of this daily word game is no exception .
Consumer advocacy group the World Vapers ’ Alliance has twice been inspired by Wordle to get its message across .
Using its BackVapingStopSmoking hashtag , it used Wordle-like grids to spell out ‘ Vapes Save Lives ’ and ‘ Proud To Vape ’
Riot Eliquid used a similar theme to draw attention to its new QBAR pod system . It tweeted : “ So who else is on the Wordle hype ? Try and guess our QBAR Wordle in the comments below !”
Chinese vape company UWELL also sought inspiration from the New York Times-owned daily puzzle for an online promotion and was rewarded by Wordle fans competing to guess the correct answer .
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