FEATURE
packaging of vape products . This could see bans on colourful packaging , attractive designs and even possibly bans on some flavours deemed to be ‘ child-friendly ’ although there is currently no legal definition of this term .
The New Nicotine Alliance does not want to see young neversmokers starting vaping ; this could fuel a moralistic frenzy as it has done in the USA .
We want to see a flourishing market , unhampered by overzealous regulation and a move towards risk-relative warnings on packaging .
THREATS FROM THE EUROPEAN UNION
It is also important not to imagine that threats from the EU have evaporated .
The EU Tobacco Excise Directive is being reviewed in early 2022 and it is almost certain that a minimum level of taxation for vaping and other safer nicotine products will be set .
Despite potential threats from regulators , it is still consumers who are the most powerful voice in the debate .
Although the UK has left the EU it does not mean we will automatically escape these plans .
The UK has not yet diverged from EU regulations and may wish to adopt the same measures to harmonise trade with EU member states .
Treasury officials may like the idea of new taxes without realising the unintended consequences that higher prices may bring .
It is vital that safer nicotine products are kept more attractive to consumers than smoked products .
WORLD HEALTH ORGANIZATION
As well as sinister anti-vaping noises coming from Europe , we are also faced with the perennial threat of the WHO .
This is a body which is deeply hostile to nicotine use globally and is not showing any signs of changing ; in fact , they seem to become more threatening day by day .
THE POWER OF CONSUMERS
Despite potential threats from regulators , it is still consumers who are the most powerful voice in the debate .
So if consumers do not want to see these ominous plans come to fruition , it ’ s important to speak up against them .
Doing this through the New Nicotine Alliance amplifies the power of individual voices .
The New Nicotine Alliance will continue to monitor the changing landscape towards harm reduction and will act on any threats as appropriate , but we cannot do so without the support of consumers .
We need UK consumers to continue to play their part by engaging with elected representatives and speaking up against proposals which may damage vaping in the UK .
GET IN TOUCH
If you feel you have something more to offer and would like to get involved in advocacy , we would love to hear from you .
Contact us on info @ nnalliance . org to help us protect consumers into 2022 and beyond .
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