regulation .
Michael Landl - who has spent months encouraging vapers to tell Euro MPs how vaping changed their lives - says there is growing evidence that the campaigning works .
He said : “ Two years ago the European Parliament wanted a full flavour ban and there was no sign that politicians accepted the harm reduction principle .
“ Then consumer organisations such as the World Vapers ’ Alliance started to campaign in favour of vaping and now the full flavor ban is off the table , at least for now .
“ And for the the first time the EU institution has actively recognised that vaping may help some smokers to quit .
We need to encourage our grandmothers who smoke to switch to vaping , because then the kids won ’ t think it ’ s cool anymore .
“ While this is not as far as I would like them to go , it is a step in the right direction , and it is mainly due to consumers interacting with politicians .”
He said most politicians were not ‘ hardcore anti-vapers ’ but people who simply thought that is was the same as smoking .
Landl added : “ I ’ m convinced that safer alternatives to smoking will win out because science is on our side .
“ As long as we have countries like the UK or New Zealand , where we can see how smoking rates are being driven down then it is impossible for other countries to say that vaping does not work .”
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