W I N N E R

EDITORIAL Editor - Patrick Griffin Journalist - Jordan Millar Junior Journalist - Oliver Smith

DESIGN Head of Design - Hayley Parker Lead Designer - Aaron Rana Graphic Designer - Amy Harrison Design Support - Lucy Booth

MARKETING Marketing Director - Katie Loomes Web Developer - Kain Alden Marketing Executives Alicia Snow-Simpson Carrie Strouther

SALES Client Partnerships Manager Steve Culf + 44 7795 200 167 Sales Executive - Peter Masters + 44 7305 960 345 Sales Executive - Baz Bassra + 44 7823 887 753 China Sales Executive - Arlen Luo + 86 137 012 666 84

ACCOUNTS Finance Director - Kris Worton Finance Executive - Rochelle Warsop Office Assistant - Anna Difusco

EVENTS DIRECTOR Abida Razaque

MANAGING DIRECTORS David Turner Pom Kaila

CEO Paul Caplin

Hello and welcome to our first issue of 2022 .

I ’ d love to say that the struggles of last year are behind us and the ideological hurdles of old are far back in the rear-view mirror … but this is sadly not the case . While it ’ s a new year , the industry is still facing the same tired misinformation , with anti-vaping groups across the world fighting tooth and nail to eliminate lifesaving e-cigarettes .

Whether it ’ s through new and increasingly complex regulations , swathes of propaganda or distorted public perceptions , they continue to disparage the good name of vaping . But the global community has just one thing to say ; enough is enough .

Our industry is resilient and has never been one to give up easily … not while millions of lives hang in the balance . Even Skip Murray , a beloved advocate who was forced to close her small-town store in the face of regulations and antivaping campaigns , has refused to stop fighting for harm reduction .

In this issue , she vowed to continue advocating until she ‘ just can ’ t do it anymore ’, stressing that stopping isn ’ t even an option while ‘ people are still dying everyday ’.

And it ’ s not just Skip who is standing up for the power for good of vaping , with advocates around the world working tirelessly to defend the public health prize .

In a bold challenge to anti-vaping campaigners , Charles A . Gardner – executive director of INNCO – offered a lucrative cash reward for anyone who could prove even ONE death caused by nicotine vaping … something tells me his money is safe .

I can only hope that brave activists like Skip and Charles continue to support tobacco harm reduction and that many more people from across the globe will rise up and join them .

There ’ s no telling what the next 12 months hold for vaping and I , for one , am eager to see how the industry will evolve , grow and change for the better .

Thank you for your continued support .

Patrick Griffin | Editor

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