FEATURE
LONDON CALLING … ON VAPERS TO SPEAK UP
We met up with Michael Landl from the World Vapers ’ Alliance for the UK stretch of his landmark ‘ Back Vaping . Save Lives ’ European tour .
Words : Jordan Millar
Armed with an electric pink bus , a team of dedicated helpers and one of the biggest names in vape advocacy , the WVA took to the streets of London . The consumer group set up shop outside the iconic BOXPARK , inviting people to ‘ share their stories ’ and join the fight for a brighter vaping future . World Vapers ’ Alliance director Michael Landl called the UK a ‘ beacon of hope ’ for the industry , praising its ‘ progressive ’ and evidence-based approach to harm reduction . He said : “ Ignoring the science on vaping means refusing the chance at a new life to 200 million people .
“ To succeed in fighting smoking , we need governments across the world – and the WHO – to be brave and follow the UK ’ s lead .” He called on the British public to ‘ raise their voices ’, write to their MPs and spread the message that vaping saves lives . And with the tour taking place just ahead of the crucial Conference of Parties ( COP9 ) summit , Landl said it ’ s vital that consumers join the chorus of voices in support of the reduced risk product .
Michael said : “ While the WHO has waged a war on vaping and other alternatives , the UK has led from the front with progressive vape policies . But the WHO ’ s COP9 global conference will set the direction for smoking cessation around the world .
“ We came to London to highlight the positive impact vaping has had on the UK and urge it to stand up for vapers worldwide .”
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