FEATURE
WAKE UP YOU ’ RE 30 YEARS BEHIND !
The World Health Organization must embrace innovation in tobacco harm reduction and talk to its traditional ‘ enemy ’ - the many consumers and experts in the field .
Words : Patrick Griffin
The World Health Organization is being told that it can no longer justify its refusal to endorse vaping and other lower-risk alternatives to smoking .
It is coming under increasing pressure to listen to the evidence from scientists and from the millions of ex-smokers who have used innovative products , such as vaping , to quit .
World Vapers ’ Alliance Director Michael Landl says the time has come for the WHO to end its long-running war on vaping .
He said it must withdraw its recommendations for increased taxation , flavour bans or outright prohibition of vaping products .
Landl said : “ In recent years , the WHO has rejected the participation of consumers and harm reduction experts in their decision-making process .
“ It has become an island unto itself ,
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