FEATURE - FEELM MEDIA DAY
JUST LIKE A MINI F1 RACE CAR ENGINE
E-cigarette heating technology is now so advanced that it draws comparisons with race car engine design .
Words : Patrick Griffin
Making a comparison between the complex ‘ engines ’ used to power premium vape systems to the engines in Formula One race cars is a bold statement indeed . However according to Dr Shi Zhiqiang , one of the world ’ s leading experts in atomiser design , there is a clear comparison between the two . Dr Shi , the chief scientist at Chinese vaping giant SMOORE , said F1 car engines were designed to get the super-fast cars to speeds of more than 250mph in the quickest possible time . He said similar complex design processes were used to ensure that e-liquid was vapourised as rapidly as possible to provide an improved user experience . He leads a global team of scientists working on the world-leading ceramic atomization coil technology made by SMOORE subsidiary
FEELM . Speaking at FEELM ’ s 2021 UK Media Day held at Silverstone Circuit in Northampton , he said : “ The atomization coil is to vaping , as engines are to race cars . “ We work to produce the ultimate engine for vaping so we can achieve the best possible atomisation efficiency in our products .” He said the constant drive to innovate was vital to ensure that vaping products appealed to smokers so that the switch from cigarettes came naturally . The FEELM ‘ engine ’ is used in devices around the world and is number one in many places including China , Canada and several European countries . Dr Shi predicted that ceramic heating technology would provide the best atomisation for vape devices for years to come . He said : “ Our research suggests that for the next three to five years ,
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