Vapouround Magazine ISSUE 35 | Page 51

As one of the biggest and most popular brands in the industry , Dr . Vapes plays a huge role in helping smokers kick the habit . Its range of exciting flavours and endless pursuit of innovation has gained it loyal users across the UK … but it doesn ’ t plan on stopping there . We caught up with director Mo Hassan , who gave his insight into the propaganda surrounding the industry , the future of vaping and how he continues to keep moving forward .
You ’ ve previously commented on the misinformation surrounding vaping , do you think we ’ ll ever put a complete stop to the propaganda ?
The vaping industry will always be susceptible to propaganda , especially when you consider what we ’ re up against . And , in this day and age , I don ’ t believe you can ever put a complete stop to misinformation . It is more vital than ever that people educate themselves , look beyond what they are told and view the situation from different perspectives .
It seems disposable devices have taken hold of the industry , why do you think this is and what do you think this means for the future of the industry ?

The passion for vaping and
helping people quit smoking plays a key role here at Dr . Vapes .
I strongly believe the boom in the disposable market is a step in the right direction , as this will make it more convenient for smokers to switch to vaping . Although this may have an initial impact on e-liquid manufactures , it ’ s only a matter of time before consumers of disposables look at more cost-effective solutions and move across to conventional sub-ohm or MTL devices . The only area of concern for me is on the environmental impact , with correct information around the disposal of these devices being very important .
What are you doing to stay ahead of the curve and remain an industry leader for innovation ?
We are constantly improving our existing products , developing new products , building new / existing relationships , and strengthening the team at Dr . Vapes . Alongside this , the passion for vaping and helping people quit smoking plays a key role here at Dr . Vapes .
What do you think the industry can do to help the millions of smokers around the world kick the habit ?
This is the era where the mixture of innovation and raising awareness would go perfectly together for our industry . At the same time as creating new products , it ’ s also equally important to keep existing consumers and smokers informed of the benefits of switching to vaping and its differences to smoking regular tobacco .
VM35 l 51