FEATURE
THE FUTURE OF ZEUS
WITH TIM ALLINSON
It ’ s tackled Greek gods , mythological creatures and legendary beasts , but what ’ s next on the cards for Birmingham-born Zeus Juice ?
In Vapouround Issue 33 , we sat down with Zeus Founder Paul Curtis , who took us through the journey of his award-winning brand . He touched on some of the past successes as well as his inspiration for entering the industry . This time , we spoke to Managing Director Tim Allinson , who shared his experiences with the brand so far and his vision for the company ’ s future .
You joined the Zeus team in 2020 to great success , what would you say has been your biggest contribution to the growth of the brand so far ?
I joined the business four months before the first lockdown and immediately focused on steadying the ship and giving clear direction . I also decided to discontinue the range Myth and to release new flavours in the Zeus range , which have both proved to be the right decision as one year later Vermillion , our new cherry menthol , is one of our best sellers .
Your position as Managing Director for Zeus was your first major step into the vaping industry , what was it that attracted you to the role ?
Without a doubt both Paul Curtis , the founder of Zeus , and the quality of the product were what attracted me to the role . My background is with big corporate retailers and most recently , I worked for the founder of Jack Wills and loved working at a premium brand with a boss who cared about people . I met Paul and it was clear that he had similar values and started the company for good reasons . I definitely made the right choice because Paul is the nicest bloke I have ever worked for .
The growth of Zeus is truly a great British success story , how do you plan on taking the brand further in the future ?
The plans for the future growth of the business are to focus on international expansion and to target new markets - we have a great product and we are ready to share it with the rest of the world !
Last year Zeus won Vapouround ’ s ‘ Best Branding and Marketing ’ award , what did this mean for you ? And are you hoping to add another trophy to the company mantelpiece at this year ’ s show ?
140 l VM35