Vapouround Magazine ISSUE 35 | Page 121

As one of the UK ’ s leading e-liquid manufacturers , Vampire Vape has become a staple of the industry . Its products continue to help smokers the world over ditch their cigarettes and make the switch . We caught up with Vampire Vape to see how they plan to push that mission even further and find out how they ’ ve managed to stay on the top of the UK industry for so long .
Since erupting onto the vaping scene , Vampire Vape has grown into one of the UK ’ s biggest brands . What you do credit for all this success ?
The Vampire Vape brand has grown progressively over the years and is , without a doubt , best known for our Heisenberg e-liquid . We pride ourselves on the exceptional standards of our end-to-end manufacturing and compliance service and are very coy about what goes into each of our flavours . Over the years , our fun branding and range of imaginative and flavourful e-liquids have made us increasingly popular . Continuing to develop both domestically and internationally , we are now stocked in over 90 percent of independent vape stores and an extensive range of leading convenience , forecourt , and retail outlets . We aim to continue this journey and ensure that every vaper worldwide has access to our fantastic range of products .
The past year of lockdowns and quarantines has been incredibly challenging for vapers and smokers . How have you helped your loyal users stay on track with their quitting efforts ?
Throughout the past year of lockdowns and quarantines , the UK convenience market was best positioned to help support local communities . At Vampire Vape , we take pride as a category leader and support all retailers on the ever-changing category trends to ensure that we rise to the challenge and maximise every opportunity we can .
And with the growing appreciation of vaping as a less-harmful alternative to smoking , it is expected that the industry will continue to go from strength to strength .
Now that the world is starting to open up again , what are you most excited about ?
It ’ s great to see that the UK is slowly returning to ‘ normal ’ and our main goal is to continue being one of the most trusted e-liquid suppliers . Our success is ultimately measured by the experience of our customers , partners , distributors , employees and community . We are really looking forward to getting back out to exhibitions and seeing our customers face-to-face after a long wait !

Continuing to develop both domestically and internationally … we aim to ensure that every vaper worldwide has access to our fantastic range of products .
Last year you braved the journey into space , sending your products to new heights . How do you plan to top such an extreme feat ?
Our leap into space and watching Heisenberg reach new heights was an exciting time for us as a business ! We have lots of new and exciting ideas planned , so keep your eyes peeled to see what we get up to in the future .
Innovation and Vampire Vape go hand in hand , can your customers expect any new and exciting releases in the near future ?
We have a few exciting new releases coming up , all of which our consumers and distributors will love - all will be revealed very soon !
The past 12-months have been filled with regulatory discussions and international policy changes . What do you think the future of the industry could ( and should ) look like ?
Many vape businesses have struggled with the challenges of COVID-19 and the resulting change in consumer habits – moving from visiting traditional vape shops to convenience and online retailers . With that being said , we are anticipating a period of consolidation over the coming years across all businesses .
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