Vapouround Magazine ISSUE 35 | Page 114

Member states and the EU must stop going in this extremely dangerous direction .
FEATURE

E-U NEED TO START LISTENING !

A first-of-its-kind European study has reaffirmed the need for vaping and encouraged policymakers to steer away from ‘ abusive ’ measures .
Words : Jordan Millar
Less than one percent of European ex-smokers say the World Health Organization helped them kick the habit . And yet , the international health body continues to guide tobacco harm reduction policies around the globe .
Infamous for its antagonistic and largely ideological approach to vaping , the WHO has called for world governments to either ban , or heavily restrict , the lifesaving technology .
However , a comprehensive study of over 35,000 European nicotine users – the largest of its kind – has reaffirmed the need for vaping as a reduced risk alternative to smoking .
Of the near 28,000 ex-smokers who took part in the survey , more than 97 percent cited vaping as an effective quitting tool . Meanwhile , just 0.2 percent said that they were helped by stopsmoking information from the World Health Organization . The study , organised by the European Tobacco Harm Reduction Advocates ( ETHRA ), also urged policymakers to stop limiting access to crucial vaping products .
It said : “ Taxes , flavour bans and state sales monopolies are barriers to smoking cessation . Member states and the EU must stop going in this extremely dangerous direction .” The survey called for policymakers to listen to European vapers , stressing that ‘ abusive regulatory measures ’ can often drive people to ‘ alternative ’ or illicit channels to buy their products .
It said : “ For several years , consumers of safer nicotine products have patiently and civically participated in public consultations … yet their views have been treated mainly with condescension . “ The large participation in the ETHRA survey appears to be an urgent demand from the concerned public to be listened to by European authorities .”

Member states and the EU must stop going in this extremely dangerous direction .
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