products, imported into the U.S. Mitch Zeller, director of
the FDA’s Center for Tobacco Products, said: “The FDA is
especially disturbed by new products being marketed to
children and teens by promoting the ease with which they
can be used to conceal product use, which appeals to kids
because it allows them to conceal tobacco product use
from parents, teachers, law enforcement or other adults.
“Even in the midst of the COVID-19 pandemic, we have not
lost our focus on protecting youth against the dangers of
e-cigarettes and will do everything we can to take action.
These warning letters should send a clear message to
all tobacco product manufacturers and retailers that the
FDA is keeping a close watch on the marketplace. If you’re
marketing or selling these products to youth, the FDA will
not tolerate it.”
The Agency said: “Ultimately, manufacturers that intend to
continue marketing any deemed, new tobacco product on
the market as of Aug. 8, 2016—including ENDS products—
must submit an application to the FDA by Sept. 9, 2020
that demonstrates that the product meets the applicable
“
Even in the midst of the COVID-19
pandemic, we have not lost our
focus on protecting youth against
the dangers of e-cigarettes.”
standard in the law, such as whether the product is
appropriate for the protection of the public health.
“The FDA continues to monitor youth use of all e-cigarette
products and will continue to expand its public education
efforts and use the agency’s regulatory authority—
changing course as necessary—to further ensure all
tobacco products, and e-cigarette products in particular,
are not marketed to, sold to, or used by youth.”
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