Vapouround Magazine ISSUE 29 | Page 115

one of the lead organisers of World Vape Day 2020. She said: "Safer nicotine products, such as e-cigarettes, are the most disruptive influence on smoking in decades and have the potential to save millions of lives globally.” Vapers shared #worldvapeday alongside their stories of quitting smoking and urged governments to reconsider flavour or vaping bans. The day was organised by a number of worldwide consumer organisations including Acvoda (Netherlands), The Association of Vapers India (AVI) , vapers.org.uk (UK) and Vapers Finland among many others. Each country celebrated the day differently to reflect local concerns and issues. In India, for example, where the production, import and sale of vaping products has been banned since September, there were video campaigns protesting the ban and email templates to allow vapers to express their concerns directly to politicians. The Association of Vapers India says the ban has forced a lot of vapers back to cigarettes and said it was important that politicians were aware of the consequences of their restrictions. Nearly a million people die every year in India due to smoking, with the country’s tobacco crisis costing the economy $22 billion each year. World Vape Day has never before faced a challenge like the coronavirus lockdown and, for the first time, everything took place online. Julie Woessner, President of the board of INNCO - International Network of Nicotine Consumer Organisations said: “I felt overwhelming pride at our community as I watched the tweets come in. It’s a lot to ask of people right now as things are so dominated with the pandemic yet they still managed this. “This was truly an organic grassroots movement and we look forward to doing it bigger and better next year.” Meanwhile for World No Tobacco Day, The World Health Organization (WHO) made protecting children and young people from exploitation by the tobacco industry their focus for 2020, introducing classroom kits for teachers to discuss tobacco harm. However, much to the dismay of vapers and vape organisations, the WHO included e-cigarettes in a list of products they said introduced children to nicotine as a ‘new generation of smokers.’ Vapers hit back using #WHOExposed instead of the #TobaccoExposed branding as suggested by WHO. They accused the organisation of misrepresenting the facts and not playing fair. Vaper @mkasera summed up the feelings of many by tweeting: “It's 'NO TOBACCO' day. Focus on tobacco. Vapes are not tobacco products. They exist to eliminate tobacco. If you played fair, you would realise that we are on the same team.” VM29 113