Vapouround magazine Issue 25 | Page 72

Our new campaign will fi ght for the US industry. Cigarette smoking is responsible for more than 480,000 deaths in the US every year. But in the past few months, state and federal government offi cials have brought in strict measures that threaten to destroy the one thing that keeps millions of Americans from using tobacco – vaping. We aim to raise £25,000. All funds raised from this campaign will go directly to US businesses affected by the attacks on the industry, as well as advocacy groups including the Florida Smoke Free Association (FSFA). Countless livelihoods have already been destroyed and we now face the very real prospect of millions of adult vapers returning to combustible cigarettes. The FSFA is a non-profi t advocacy group comprised of vaping businesses and consumers. The goal of FSFA is to support and protect the Florida vaping industry. FSFA works with legislators and Florida health offi cials to reduce the devastating effects of combustible tobacco products. We have had enough. What else can I do? Now is the time for vapers and our industry to step up and support one another and the advocacy groups fi ghting to save one of the most important public health innovations of our time. The TOGETHER WE ARE VAPE campaign will unite the industry, advocates and consumers across the world in a show of support for American vapers and businesses. Please show your support by contributing to our £25,000 Just Giving page target, picking up one of our campaign bracelets and sharing the #TOGETHERWEAREVAPE hashtag. If you’re in the US, make sure your state and city offi cials know how important vaping is to you. Be politically active and share your story far and wide. Hard facts are not enough in this post-truth era. We need to change hearts and minds with hard-hitting, personal testimony. This is not about ‘kids getting hooked on flavours.’ It’s about keeping their parents free of tobacco-related diseases and living healthier, happier and longer lives for them and their families. justgiving.com/crowdfunding/togetherwearevape 68 VM25