forward to partnering with advocates in cities and states
across the country on legislative actions that protect our
kids’ health. The decline in youth smoking is one of the
great health victories of this century, and we can’t allow
tobacco companies to reverse that progress.”
There are a number of high profi le national bodies involved
in this new campaign and all were quick to publicly back
the initiative.
Matthew L. Myers, President of the Campaign for Tobacco-
Free Kids said: “This game-changing investment will provide
critical resources to help the public health community stand
up against Juul and other e-cigarette companies that peddle
e-cigarettes to our kids and ensure that we don’t lose another
generation of kids to nicotine addiction.”
Nancy Brown, CEO of the American Heart Association
added: “This critical Bloomberg Philanthropies investment
will dramatically elevate efforts to support policies that
prioritise public health over the tobacco industry’s profi ts.”
Larry Merlo, President and CEO of CVS Health said: “The work
to advocate aggressively to address youth vaping – especially
by encouraging strong FDA action and prohibiting flavoured
e-cigarettes, a policy we strongly support – requires a strong
chorus of voices that we can present working together.”
“The decline in youth
smoking is one of the
great health victories
of this century,
and we can’t allow
tobacco companies
to reverse that
progress.”
American Academy of Pediatrics President Kyle Yasuda said
e-cigarettes posed a “severe threat” to children and adolescents
and described them as being responsible for a “public health
epidemic” where e-cigarettes were “enticing children with
appealing flavors and, in the absence of meaningful federal
regulation, causing serious and fatal injury. “
Bloomberg Philanthropies also wants a ban for online
e-cigarette sales until a way is found to prevent children from
accessing them online. It accused online retailers of failing
to put enough protection in place to stop children buying
e-cigarettes via the internet.
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