Vapouround magazine Issue 25 | Page 23

prohibition has never worked, whether it is with cannabis or alcohol or drugs.” Vape advocates believe that not only would a federal flavour ban put vape stores out of business but it would play into the hands of Big Tobacco which could most easily survive and prosper in a vape industry where only tobacco and menthol flavours were allowed. The Vapor Technology Association (VTA) described Trump’s proposed ban as “misguided” and described flavoured vaping products as “one of the most effective smoking cessation tools on the market.” The VTA said: “There has been no indication that industry standard nicotine-containing vapor products are to blame for recent cases of lung illness. In fact, FDA investigators found that cannabis or THC products were likely the cause. “Banning flavors would be a public health travesty. More than two million Americans have died from cigarette smoking-related illnesses over the last fi ve years. If a federal flavor ban is enacted, more than 10 million adults will be forced to choose between smoking again or fi nding what they want and need on the black market. “We urge this administration to change course before millions of Americans are forced to switch back to deadly cigarettes, small businesses around the country are forced to close their doors, and tens of thousands of people are laid off.” VPZ, the UK’s largest retailer of vaping products, said the US needs a stricter testing and regulatory framework for its e-cigarette “If a federal fl avour ban is enacted, more than 10 million adults must choose between smoking again or fi nding what they need on the black market.” industry but not a blanket flavour ban. Doug Mutter, compliance director at VPZ, said: “The plans announced by President Trump do not make any sense. There is no strict testing and regulation landscape in the US, and this has led to a prevalence of inferior and home-made products that don’t meet minimum safety standards.” US Health and Human Services Secretary Alex Azar said that flavoured vape products - including mint and menthol products - could be fast-tracked for pre-market reviews “within weeks.” He said: “The Trump Administration is making it clear that we intend to clear the market of flavoured e-cigarettes to reverse the deeply concerning epidemic of youth e-cigarette use that is impacting children, families, schools and communities.” VM25 19