EVENTS
PREVIEW:
VAPE SHOP EVENTS,
MADRID AUGUST 20-22
BY LUCY MACKINNON
The Vape Shop Events team prepare to host their third trade show with a
difference in Madrid this August, offering a more intimate, exclusive show that
centres around productive professionalism.
Instead of hosting the traditional booth-style shows, Vape Shop
Events co-owner Mike is promoting his latest B2B event in Madrid
which invites a select number of buyers and manufacturers to his
all-expenses paid, one-on-one, private pre-set meetings.
August’s event will follow the well-accomplished VSE format that
focusses on building lasting business relationships. Flying buyers
and manufacturers out from all over the world to Westin Palace,
he hopes his structured trade show will be well-received by the
international vaping industry.
“It’s all B2B at a high-end, hybrid trade show in the format of 20-minute
speed dating meetings right in the manufacturers hotel suite, and
that’s hands down what makes us different.”
“Booth shows are great – they serve their purpose especially for
the branding aspects, but for our line this type tends to be the
best format on the market for a business to business setting” he
told us, and he has the statistics to prove it. “In a day and a half’s
time there have between two and three million dollars in business
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written” at VSE’s latest domestic US event.
This intimate event will be the seventeenth Vape Shop Event the
SSE group have put on, previous guests include Beard Vape
Co, Diamond Vapor and Marina Vape, and Mike has something very
special planned for the upcoming Spanish event.
Offering a reward program for buyers that are placing orders, Mike
and his team will issue out raffle tickets after every sale, the size
of the order depends on the type of ticket they will receive. On the
final evening two separate raffle drawings are done, one for the
grand prize: all all-inclusive vacation getaway, and the second for a range
of electronic goodies including an Xbox One and Beats by Dre.
“This will be the first show here where we do the raffle, so I’m
excited for that. We do it at all the domestic shows but this is the
first time we are doing it at the international show – the buyers are
going to love it!”
“We are trying to raise the bar in every industry that we go into
because we don’t like to waste people’s time and money, we like to